Type
Location
Status
Designer
/Cafe
Bangkok, Thailand
Pumintr D.
Jiratchaya C.
Sirada U.
Isada K.
Poom S.
Tassanee M.
Finished 2023
Amazon cafe
Inspired by the richness of the Amazon Forest, the Amazon Café offers more than just a place to pause—it’s a communal space designed for everyone. Lush textures, natural tones, and organic forms create an inviting atmosphere that encourages connection, reflection, and everyday escape.
We've crafted this project around the core concept of 'Tales of Amazon' to capture the essence of the brand's identity. This concept permeates every function, creating a unique ambiance within each area. Moreover, this concept store places a strong emphasis on inclusivity, catering to users of all ages, from children to the elderly, ensuring they can utilize and share all spaces.
The 'Concept Bar' is strategically located on the first floor, adjacent to the standard bar, offering a curated menu of specialty drinks crafted by the brand. Its custom curved design beckons customers, guiding them toward the seating area and fostering interaction between coffee enthusiasts and the barista. Notably, the overhead plant-covered ceiling envelops the functions below, evoking a forest-like atmosphere and reinforcing the store's conceptual theme.
The 'Family Area' seamlessly extends the forest-inspired concept from the first floor, manifested in the color palette and organic layout and seating arrangements. This area accommodates all users, including children, and features a flip board panel as a playful way to convey brand messages, transforming into letters or symbols with each flip.
The 'Work Space' stands out as a prominent area, embodying the concept of an Amazonian cave. Its walls and ceiling panels have been meticulously crafted to evoke the layers, forms, and colors reminiscent of natural cave walls. Each distinct section within this space has been thoughtfully designed to accommodate a variety of working styles, with distinct floor patterns and customized marble crack panels ensuring that each area enjoys its own sense of privacy and functionality.
Workspace Zone – Amazon Cave Inspiration
The design of the second floor draws inspiration from the lesser-known cave systems of the Amazon. While most associate the Amazon with lush rainforests, its hidden network of caves offers a powerful, raw, and grounding atmosphere. This natural phenomenon inspired the spatial language of our workspace zone—where textured surfaces, shadow play, and organic forms come together to evoke a sense of quiet focus and discovery.
Designed to support every mode of working, the workspace zone offers a diverse range of seating options—from individual desks to communal tables, private corners, and enclosed meeting rooms. Whether you're working solo, collaborating as a pair, or gathering as a group, the space adapts to your needs. It’s a flexible, inclusive environment created for everyone.